I had an interesting day volunteering at Target Tuberculosis today, helping them put together a Google Adwords grant application to hopefully secure free sponsored advertising on Google for the charity.
Part of my involvement was to explain how Google Adwords works, the benefits to be had, how the bidding process works and the things to consider when placing a bid i.e. cost per click vs. expected ROI and whether to focus efforts on popular (but costly) keywords or less used (but cheaper) keywords. I used Google Analytics and Google Adwords to suggest keywords for their campaigns, pulled web performance stats from Google Analytics to use in their application.
More information about my volunteer work
Advertisement
