Something worth checking out… Google Adwords offer grants to charities to help them build their online presence through free PPC campaigns. The aim and focus of the sponsored advertising campaign would be for the charity to decide upon, but it could be based around general outreach activities or fundraising activities, encouraging online donations or simply getting people interested in volunteering with the charity.
The size of Google Adwords grants vary, so I don’t want to get your hopes up. Grants will typically consist of just over $300 worth of advertising on Google per month (up to $10,000 a month), and once an application has been accepted, there’s no end date and no need to re-apply. So it’s definitely not to be sniffed at.
Case studies have been positive, and clearly show how the help, expertise and support offered by the Google Adwords team – in conjunction with the free advertiting – can jump start the online presence of charities, especially for those operating within the constraints of a small marketing budget. Examples of real sunshine stories are Shop Unicef, which saw a 43% increase in sales over a one-year period – and Coach Art, supporting children with life-threatening illnesses through an art and athletics program, had a 65% increase in volunteers wanting to work for the charity.
Grant application for Target Tuberculosis
